Information Design / Final Project

 03/03/2025 - 17/03/2024 / Week 5 - Week 7

Eng Yan Ling

Bachelor's Degree in Creative Media (Hons) - (Taylor's University)

Information Design / Final Project

TABLE CONTENT

<span id="LIST"></span>

1. MIB

2. Progress

    2.1 FLIP Presentation

    2.2 Infographic Animation

3. Feedback

4. Reflection

5. Quick Links

MIB


PROGRESSION
FLIP PRESENTATION
Project Requirements
TIME FRAME: WEEK 01 - WEEK 07
DEADLINE: WEEK 07

INSTRUCTION:
Based on FLIP group topic research, produce a basic video animation.

DESCRIPTION: 
Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:

1. Creating awareness (such as Global Warming, Recycle, etc.)

2. Explaining a process (such as "how to" video)

3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)

Any time based media and software using photography, vector imagery.

Design Considerations:
● Organization Principles – LATCH and Content Organization
● Aesthetic Principles – Animation principles
● Cognitive Principles – Principles of visualization

Output Expectation:
The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:
● Show causality
● Multivariate graphics and visuals
● Integrate word number and images
● Content count
● Within eyesight
● Use multiple charts
● Do not de-quantify


REQUIREMENT:
Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)

SUBMISSION:
1. A ± 3 minute animated infographic uploaded into YouTube (unlisted)

2. Digital compilation into your Google Drive Folder

3. Online posts in your E-portfolio as your reflective studies(Please attach the E-Portfolio link here for submission.)

MARK: 40%
1. Ideation
Idea #1 - Encouraging adopting over shopping
Idea #2 - Gender Dysphoria
Idea #3 - Stereotype against Gen-Z

Majority votes : Idea #3

The objective of our choice of title focuses on clearing up mistaken beliefs that affect Generation Z, examining how these generalizations about laziness and dependence on technology along with lack of work ethic affect Generation Z both personally and professionally. The purpose of our animation video covers the need to combat generalizations because such actions enhance workplace relations and better reflect Gen Z's capabilities.

2. Draft

Figure 2.1 Presentation Research Draft

Task Distribution :
1. Introduction - Edita
2. Why Choose the Topic - May, Yan Ling
3. Objective of the video - Zi Qi, Emily
4. Target Audience - Graciella
5. Key Information & Data - Cindy, Jxin, Aisya
6. Sources & References - Everyone

According to the distribution among our group members, I work together with May to compile and list down relevant points before including in the presentation slides while other group members carry out their parts according to the task distribution.

Before including the points into the slides, the points are revised and summarised into a general point that branches out to the points listed in the document.

3. Presentation Slides

The presentation establishes its fundamental purpose as the identification of Gen Z misconceptions through our research to present both favorable and unfavorable aspects of Gen Z individuals while creating an understanding between generations for mutual appreciation. The two main purposes to educate audiences about stereotyping consequences while driving Gen Z confidence growth and improving intergenerational interactions in various professional and social environments.

Figure 2.2 FLIP PRESENTATION SLIDES

INFOGRAPHIC ANIMATION
1. Project Planning/Discussion

Discussion conducted on 25th February via Google Meet
(Meeting summary concluded in Miro Board)

Task Distribution

Figure 2.3 Animation Task Distribution

After our discussion on 25th February, we equally divided our roles in order to carry out our final task to create the animation.

Figure 2.4 Project Timeline

To ensure we meet the deadlines set, the project outline is as listed in Figure 2.4 to ensure the smooth flow of our project.

2. Script

Figure 2.5 Title Ideas

Final title : 

Final Script (by Graciella, Jxin) :

Figure 2.6 Script

3. Storyboard (by Cindy, May)

Figure 2.7 Storyboard

References

Figure 2.8 Video References

Video reference/direction of our animation listed in the miro board. 
Main reference : #1.

Figure 2.9 Visual References

Overall visual reference of our animation style compiled.

4. Characters (by Edita)
a. Main narrator 
b. ⁠Dr. Phil (the employer) - Blue Suit
c. ⁠Gen Z (the employee) 
d. Etc (Lazy Virus, Distraction, Spoilt)

Figure 2.10 Character Design

5. Draft 

Final Animation - with Voiceover (by Edita, Seh Zi QI) :

6. Editing

FX (Compiled by Yan Ling, Edited by Emily) :

Figure 2.11 FX/BGM List


FEEDBACK
Week 2 - 10/02/2025
- ⁠Target audiences need to be more niche, choose 1 or 2
- They like the target audience because it puts down a POV for them; tweak it so the video is like a “Survival Guide for Gen Z in Workplaces”
- Target audience should probably be for Gen Z

Week 6 - 11/03/2025
- storyboard is good, proceed with animation.

REFLECTION

Reflecting on this final project, it gave me an opportunity to work as a team to produce the outcome of this project where we can learn from each other and grow together as a team and individually. Throughout this project, I manage to apply and refine skills from the past semester as apart of the editing team. Apart from that, working in a group setting also allowed me to refine my communication skills and teamwork which will greatly benefit me in the future. All in all, this project was an extremely great opportunity that has helped me learned and become a better person professionally and individually.

QUICK LINK
Google Drive : Click Here

Blogs : 
Exercises : Click Here
Project 1 : Click Here
Final Project : Click Here

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