21/04/2025 - 27/07/25 / Week 1 - Week 14
Eng Yan Ling
Bachelor's Degree in Creative Media (Hons) - (Taylor's University)
Minor Project / Wayangmind - Group 3
TABLE CONTENT
<span id="LIST"></span>
1. Progression
2. Feedback
3. Reflection
4. Quick Links
PROGRESSION
TOPIC : WAYANGMIND
GROUP : 3
Week 1 - 21/04/2025
Week 3 - Brand Research
Task Distributed : Competitors
Figure 2.1 Competitors Analysis
Week 4 - Persona Group, Research
Task Distributed : Research Study on Persona Group Justification &
Research Summary
Figure 2.2 Persona Group Justification & Research
Week 5 - wayangmind visit
Last week's Meeting Summary
The user must be accompanied by a therapist or a counselor to use the
VR.
- facilitated by a therapist and not done alone; just as a tool but not
a total solution to their issue - not a promise to heal but a piece of
information / how effective
- this module is for you and if its not for you, you should opt for
other modules/solution
Platforms/Services in Wayangmind (future projects included)
(functions the same but collects data differently; altogether as a
package for buyers)
app - audio, daily progress tracking
spatial - immersive space ; therapy session based on experience, discussion
based on how they feel (music festivals, similar setting in the sky to
familiarise beforehand)
vr - with audio guide around vr experience
(direct sells to the corporate than a single user, user would require to
install app but carry out vr/immersive on site)
portability - mobile quality graphics
VR Module Journey
- emotion rating before and after experience throughout immersive module
- an introductory module (6-8 min) to allow patient to calm down from their
mental state - grounding before introducing other modules
- based on assessment to identify the necessity or suitability to continue
to next module
Purpose of Wayangmind
- does not act as replacement on therapy but an add on of tech to their
practices
- a process to ease data collection without patients needing to specify
their state
- app - end of the year plan (future project)
- vr group sessions - finding a middle ground through the data keyed in for
all users
- additional bracelet that reads the vital of the user to better understand
the users’ condition
Week 6 - survey draft, data collection
Task Distributed : Survey Questions Drafts, Conduct Interview for Business
Travelers, Summaries findings questionnaire data
working together with groupmates to draft possible questions that will assist
in data collection.
Figure 2.3 Survey & Interview Question Draft
Contextual Research Summary
by Yan Ling and Isabel
Figure 2.4 Contextual Research Summary
Week 7 - Data anyalysis and summary
Data Analysis - Retired Travelers
Figure 2.5 Data Analysis #1 - Retired Travelers
Figure 2.5 Data Analysis #2 - Retired Travelers
Findings
contributed by all group mates
Figure 2.6 Findings Compilation
Week 9 - slides
Task Distributed : Persona, Data Analysis & Summary
Week 10 presentation
Part Presented : Data Analysis
Slides :
Week 11
Task Distributed : Customer Journey Map, LED Designs, Services Ig Post, Social
Media Push
Customer Journey Map
contributed by all group mates
- assisted in elaborating the touchpoint discovery awareness and comparison +
customer feeling
Figure 2.10 Customer Journey Map
Once we've received feedback on parts we can improve on our customer journey
map, I assisted my group mates in altering any changes on sections we got
feedback on. Figure above shows the updated version of our customer journey
map.
Style Guide
by Graciella & Rafa
Figure 2.11 Style Guide
Moodboard
by Carmen, Graciella & Rafa
Figure 2.12 Moodboard
Week 12
Task Distributed : LED Designs, Services Ig Post, Social Media Push
Progression #1
LED Billboard Ads
1. Branding
Video Source :
https://pixabay.com/videos/jellyfish-medusa-slide-water-4294/
Figure 2.13 LED Ads - Branding
2. Services
Figure 2.14 LED Ads - Services
3. Location
Figure 2.15 LED Ads - Location
Ig Post - Services
Figure 2.16 Ig Post #1
Figure 2.18 Ig Post #3
Week 13
Task Distributed : LED Designs, Services Ig Post, Social Media Push
Social Media Push
Figure 2.19 Marketing Timeline
Week 14
Progression #2
Color Reference
Based on the feedback given, all changes are focused on the color schemed
below.
Figure 2.20 Gradient #1
Figure 2.21 Gradient #2
LED Billboard Ads
1. Branding
Video Source :
https://pixabay.com/videos/jellyfish-aquarium-exhibition-213616/
https://pixabay.com/videos/jellyfish-tank-pattern-animals-268215/
https://pixabay.com/videos/ocean-jellyfish-water-98811/
Figure 2.22 Composition Color Overview
Figure 2.23 LED - Branding
2. Services
Figure 2.24 LED Ads - Services
3. Location
Figure 2.25 LED Ads - Location
Mockup
Airport LED Billboards.
Figure 2.26 Mockup #1
Figure 2.27 Mockup #2
Ig Post - Services
Figure 2.28 Ig Post #1
FEEDBACK
Week 6
- ensure your choice of persona group is justified by solid research - why did
you choose the persona group? based on what research it is relevant to your
target group, in case your clients are asking why you need to be able to
answer with your justifications supported with actual research.
Week 7
- questions are irrelevant to what you are supposed to do, your job is not to
create new services, apps for wayangmind but identify what people need and how
wayangmind will help them
- dont redesign their logo/branding
- develop your how might we questions based on your findings, emphatise and
understand what they need
Week 9
- Conclude and categorise your findings according to your data summary
- Avoid slides that are too wordy, should your audience be able to read
everything off your slides? it should be you presenting the facts
Week 10
- the persons group of retired travellers is not clear which questions where
to vacation travelers fall into
- overall slides and direction is not consistent
Week 11
- learn to emphatise by putting yourself in the shoes of users, what do you
expect and want, even without customers saying out what they need, the
discovery phase is crucial in keeping customers to stay in the app or loyal to
the brand.
- if you have an app, what makes them want to keep the app even though they
wont be able to use it at places besides the airport? what other functions or
features are offered. the app should serve more function than just booking a
session.
Week 12
- refine touchpoint and start working on your tasks based on the gantt
chart
Week 13
- overall design is not very consistent, putting all the works in an overview
gives you a view of the overall style the designs are supposed to be
WEEKLY REFLECTION
Week 3
To kick start our project on wayangmind, our first step was to conduct a detailed research by exploring
the EDT website and other existing platforms to better understand wayangmind itself and learning its
possible advantages it can offer and potential disadvantages in relation to our target audience, travelers.
Being mainly in charge of researching on existing competitors in the industry, there were plenty of
competitors that offered the same services and possibly better but a factor that stood out was that most do
not particularly target travelers but the general public which i strongly believe is where wayangmind
comes in to assist travelers to help with flight-related stress and anxiety. Throughout my research study on
wayangmind, it was interesting to explore many different existing platforms or tools accessible at our own
time and place including the different types of services offered such as VR painting, guided meditation
sessions, etc. It helped me in terms of what can be incorporated into wayangmind and what they can do
better than their competitors to enhance user experience.
Week 4
While my group members focused on working on the persona groups based on our target audience, I
assisted in conducting additional research to support the justification of our persona groups, why
wayangmind would “help” them as travellers, how their demographics is relevant, purpose of travel and
the potential challenges faced by the persona group when using wayangmind. Throughout this week’s
progress, I learned that despite the topic of discussion regardless if we are creating a profile for persona
groups, it is crucial to have solid evidence through research studies to justify the reason for choosing a
demographic group relating to our project to provide a clear and valid fact to our client. Moving forward,
this would definitely help in executing a well-planned project to future clients that is supported with solid
evidence and facts to decisions made for the project.
Week 5
We had the opportunity to visit the wayangmind office in person to understand better what wayangmind
is about and even the chance to test out their VR sessions that consist of different modules to choose
from. We were able to see through an entire session along with visuals, audio and hands-on experience
of the entire session itself. Through this meetup we learned that wayangmind consists of 3 platforms with
some that are still underdevelopment and not officially launched, it all connects to each other to further
enhance user experience that includes an app, VR console and an immersive space. It was a really
interactive and fun experience to be there in person to understand wayangmind’s services as a detailed
briefing and QnA session by the creators themselves. A key takeaway from this visit was that we were
to gain an in-depth understanding that will really help in progressing forward our project on wayangmind.
Week 6
Once our persona groups were set, we worked on drafting the questions for both survey and interview
questions where the survey focuses on the general public to gather more information whereas the
interview is focused on 2 interviewees per group. Assisting in drafting the survey and interview questions,
it was crucial to stand in the view of users using the 4Ws 1H to consider each factor that could be a
possibility. Whilst working on the questions to include in both the survey and interview, it has taught me
the importance of empathising with users, what would they want with or without having them to voice
out their needs when using a product because it plays an important role in the user's first impression to a
product or service. Learning the importance of empathising would allow me to carry forward myself
both professionally and individually in empathising with others and understand the needs and wants of
others even better.
Week 7
Once our data collection has achieved the sufficient amount of responses and interviewees, our group
worked together to compile and summarise our findings into relevant categories and brought into our
insights discovery in our miro board to develop our How Might We (HMW) questions. Throughout our
progress in developing our HMW questions, Mr Mike emphasized on the factor of empathising to users
as we work on our project which was a great pointers where I learned that creating something that stands
in the perspective as a consumer allows us to understand what it takes for users to continue using a service
or product from their first impression, ui, and even post-updates after using a certain service/product. It
was an insightful feedback session from Mr Mike which allows me to carry forward an important lesson
into future projects as a designer/creator to produce a better and successful result.
Week 9
For this week, we mainly focused on working on our presentation slides that will be presented to our
client. Based on our notes in the miro board, I was responsible to work on the persona and data collection
slides. According to my understanding of the respective sections in the miro board, the key points are
brought into the slides with clear and short points along with suitable visual elements and arrangements
to ensure audiences understand each section of the slides. Apart from that, our group also focused on
refining our How Might We questions based on the feedback provided by Mr Mike. Through this week’s
progression on our project, I learned the importance of highlighting and extracting important information
into presentation slides professionally on what is necessary and necessary while considering the
elaboration that will be presented during our proposal presentation. This lesson would benefit me in the
future by allowing me to ensure a solid understanding on the project and even executing a presentation of
a project individually or even as a team.
Week 10
Reflecting on our progress this week, we presented our proposal to our client and have gotten valuable
feedback that would benefit us to achieve even better results for this project. Through the feedback given,
the importance of consistency in our design and moodboard is crucial in representing our proposed idea
towards wayangmind with it being able to reflect the brand and its purpose clearly. Understanding the
competitors was also important the brand position wayangmind as well as emphasizing on its benefits in
comparison to competitor brands. Through this week’s session, I learned that it is important to stress on
every detail and carefully consider “what if” questions and the importance of a well-structured plan
which reflects a strong understanding and ensures a smooth planning to progress further. This would
greatly benefit in the future in terms of ensuring a good and clear planning of each project.
Week 11
Based on our feedback, we proceeded to work on our customer journey map and final touchpoint of the
project. As listed out in the gantt chart created by the group leader, tasks were assigned to us
individually. Before working on the tasks assigned, I focused on understanding the visual elements to be
included in the materials from the style guide of our project (moodboard, color scheme, graphical
elements, images, sample posters done by group members) and also existing social media contents that
were uploaded on wayangmind’s social platforms which I strongly believe assisted me in reflecting an
even clear and direct representation of wayangmind’s branding and its purpose. Throughout this process,
I learned that it is important to have a good base understanding on projects we are working on and what
represents the brand/name/project itself in order to execute a design that reflects its message. Hence,
moving forward even as a student or in the professional field in the future, this would allow me to apply
this knowledge and trait working on any project to produce the best possible outcome.
Week 12
Moving onto the final phase of our project, we were given feedback on the final touchpoints in the point
of view of a consumer/user to gain a deeper understanding on details that makes all the difference in
improving the user's experience. Our team divided our tasks based on the gantt chart laid out by our
leader. I am tasked with the design aspect of this final phase which includes designing and creating
marketing materials for the social media push, led billboards and an instagram post of the services
wayangmind offers. It was a fulfilling task as I work on the designs and creating materials that best
represent the brand and its purpose. Throughout completing my task of this project, I learned that it is
crucial in understanding the brand and its purpose as the elements in the designs should reflect the
brand itself including its colors, graphical elements and so on. This learning outcome would highly
benefit me whenever carrying out any design project in terms of understanding the purpose of my design,
who it is designed for and other elements and factors that goes into designing.
Week 13
As we are close to wrapping up our progress before our final presentation, we worked on refining
and polishing our projects to ensure consistency and clarity of our purpose and goal whilst carrying out our
responsibilities individually as a team to deliver and achieve a successful outcome. Throughout this week,
I learned that consistency is not only important throughout this project but also the details throughout our
project in being able to present a professional proposal to our client in order to clearly showcase the
highlights and keypoints of our presentation.
Week 14
Concluding our project, it was truly an eventful journey alongside my group
mates working together to achieve the same goal. For this week's
progression, we focused on concluding our proposal and preparing for our
final presentation with wayangmind. I mainly worked on the materials that we
got feedback from Mr Mike and it was an enjoyable process to trial and error
different design choices to achieve the best outcome of it. I learned that
it is always important to trust the process and gradually work with my
projects along the flow. It is also important to trust myself as well as my
group mates to go through the process of working on a design work. I believe
this will help me carry out future projects with more confidence and trust
in not only myself but also my team.
QUICKLINKS
Miro Board :
https://miro.com/app/board/uXjVI78F7XM=/
Docs : https://docs.google.com/document/d/18a0LL3Op0UK2p67_tICG4Y5uWuIbQrHRkTsUfDQgpBE/edit?pli=1&tab=t.0
Gantt Chart :
https://docs.google.com/spreadsheets/d/1OpIQBG9zHUpuviW94td3b1bnNr9Q4AHdux3Au3LEF7A/edit?gid=1115838130#gid=1115838130
Slide :
https://www.canva.com/design/DAGuKG1HmlQ/sQYJhbpfSv14mKF8f8cJFQ/edit
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