Typography Task 3 / Type Design & Communication

06/11/2023 - 17/12/2023 / Week 7 - Week 12

Eng Yan Ling

Typography / GCD 60104

Bachelor's Degree in Creative Media (Hons) - (Taylor's University)

Task 3 / Type Design & Communication

TABLE CONTENT / JUMPLINK

1. Lectures

2. Instructions

3. Exercises

3.1 Typeface Progressions

3.2 A4 Poster

4. Feedbacks

5. Reflection

6. Further Reading

7. Quick Links

LECTURES

Week 8 / Typo Task 3A Illustrator to FontLab5 Demo

- create your baseline, ascender, x-height and descender line

- begin combining your letterforms, ensure that anchor points are not too close to each other

- import glyphs into fontlab

- create new font file, name your font

- metrics and dimensions to fill in key heights etc

- underline should be BELOW the descender

- after all done, import letters into the cell

- certain areas may be missing by default - click onto the small icon on the top right

- readjusted all barrings to 0 and slowly adjust to desired amount from there = kerning

- save file, go to file and generate font

Week 10 / Typo Task 3A Illustrator to FontLab7 Demo

- ensure glyphs created is one vector

- must drag coordinates before copy and paste into FontLab from the left top corner of the ruler

- pasting from AI to FL = copy/select as vector, not big map

- window-new metrics lab

- insert side barrings details / kerning

- key in name, style, dimension

- select "export font as"

INSTRUCTIONS

EXERCISES

Task 3 / Type Design & Communication

Week 7 - 06/11/2023

1. Deconstructing Letterforms

In Week 7, I am required to deconstruct and study the letterforms h, o, j, b in uppercase and lowercase in order to understand how each letter is formed, putting myself in the shoes of the person who designed the typeface. I am required to choose 1 font to deconstruct from the 10 fonts given.

Font : ITC New Baskerville Std Roman

Figure 2.1 Deconstruction of letter "b" process (Week 7, 08/11/2023)

Figure 2.1 shows the difference of stroke in the letters that I have learned about. The image above shows the parts and a detailed description of the deconstruction.

Figure 2.2 Dissection of lowercase "b" (Week 7, 08/11/2023)

Figure 2.2 is my overall dissection of lowercase "b" ITC Baskerville's Std Roman.

Figure 2.3 Dissection of uppercase "J" (Week 7, 08/11/2023)

Above is my dissection on uppercase "J" ITC Baskerville's Std Roman and I have learned that the arm of uppercase "J" is not a straight line but still curved inwards.

Figure 2.4 Dissection process of uppercase "O" (Week 7, 08/11/2023)

Figure 2.4 shows some of my findings while deconstructing the uppercase "O" with detailed description of the deconstruction.

Figure 2.5 Dissection of uppercase "O" (Week 7, 08/11/2023)

Above is my overall dissection on uppercase "O" ITC Baskerville's Std Roman and I have learned that the outer stroke and the counter of the letter are not only different shape but also not a completely rounded circle.

Figure 2.6 Dissection process of uppercase "H" (Week 7, 08/11/2023)

Figure 2.6 shows some of my findings while deconstructing the uppercase "H" with detailed description of my deconstruction.

Figure 2.7 Dissection of uppercase "H" (Week 7, 08/11/2023)

Above is my overall dissection on uppercase "H" ITC New Baskerville Std Roman and I have learned that the arm on the vertical stroke is slight indented inwards and is not a straight line.

Typeface Progressions

2. Research

Figure 2.8 References

Before I begin sketching the possible typefaces to design, I have researched for various other styles of fonts or typefaces there are to get a general idea of how I can sketch a unique design.

Source : Pinterest

3. Sketches

Pens/Tools used :

i) 3.0 angled

ii) 3.0 flat

iii) 4.0 flat

Letters written - h, g, o, n, d

Figure 2.9 Sketch 1 (Week 7, 10/11/2023)

This is my first attempt and process in creating my typefaces and aiming to achieve a consistency in all the alphabets.

Figure 2.10 Sketch 2 (Week 7, 10/11/2023)

In Figure 2.10, this is my second attempt and process of finalizing my preferred design. After going through my first attempt in my designs, I have picked out a few of the designs I prefer and can work with in order to refine the design and practice to achieve a consistency in the design.

Figure 2.11 Final Sketch (Week 7,10/11/2023)

After thorough consideration and attempts, these are my final sketches using 3 different pens of different pt size.

Week 8 - 17/11/2023

1. Sketch

Figure 2.12 Approved Hand (Week 8, 17/11/2023)

Base on my sketches in Week 7, Figure 2.12 is the approved hand by Mr Vinod that complies to the instructions on writing our hands.

Figure 2.13 Demonstration from Mr Vinod (Week 8, 17/11/2023)

After approving the hands that are acceptable and complies to the instructions/requirements, Mr Vinod has shown a demonstration to improve the approved hand.

Figure 2.14 Sketch after Feedbacks (Week 8, 17/11/2023)

2. Chosen Hand

Figure 2.15 Final Sketch (Week 8, 17/11/2023)

Pen/Tool used - 4.0 flat

After the feedbacks given, the approved hand is written with the letters O, L, E, D, S, N, C, H, T in uppercase and symbols , . ! #.

Week 9 - 20/11/2023

3. Final Approved Hand

FINAL Approved Hand

Figure 2.16 Final Approved Hand (Week 9, 20/11/2023)

4. Digitization

Figure 2.17 Basic Shapes (Week 9, 20/11/2023)

Before constructing my typeface into Adobe Illustrator, I have laid out the basic shapes/strokes as shown in Figure 2.17 required to design my typeface using the pen tool and a reference of my hand-sketched typeface.

Figure 2.18Baseline, Ascenders, X-Height, Descender (Week 9, 20/11/2023)

Before constructing my letters, I have included the guides for my typeface.

Ascender : 567pt

X-Height : 500pt

Baseline : 0pt

Descender : -214pt

Figure 2.19 Letters constructed with Strokes (Week 9, 20/11/2023)

With the basic shapes/strokes, I have constructed a basic draft of my typeface as a base to begin designing my typeface on letters d, e, n, t, h, o, s, c, l in uppercase forms. Except letters s and c, the rest of the letters apply a calligraphic stroke with 45 degree angle adjusted whereas s and c uses a basic stroke. Figure 2.19 contains all the letters constructed using basic strokes and minor adjustments.

Figure 2.20 Avoid in Designing Typeface (Week 9, 20/11/2023)

Based on the feedbacks from Mr Vinod in Week 9 on my digitized letters, overall direction of work is on the right path. However, mistakes such as Figure 2.20 must be careful and to be avoided.

Figure 2.21 Digitized Typeface (Week 9, 20/11/2023)

Week 10 - 27/11/2023

Feedback : Letters O, S, C, L does not look like it is from the same family. Punctuations must be simple and not too decorative, watch video provided before designing punctuations.

Figure 2.22 Punctuation Notes

Based on the extra materials provided on designing typeface, Figure 2.22 are the important notes to consider while designing punctuations.

Figure 2.23 Baseline + Guidelines (Week 10, 27/11/2023)

Baseline 0pt, guidelines for period and comma differs from +/- 100 from the baseline as mention in the notes given by Mr Vinod that the length of a comma is the length of 2 periods and the size of a period is slightly larger than the dot in a lowercase i.

Figure 2.24 Period Process (Week 10, 27/11/2023)

Using a normal circle, I changed a filled circle to 5pt oval stroke to give a bit of an irregular shape compared to a normal circle.

Figure 2.25 Hashtag (Week 10, 27/11/2023)

As mentioned by Mr Vinod, punctuations should be simple and not to decorative hence my second attempt only contains a 5pt oval stroke vertically and a 80 degree diagonal stroke.

Figure 2.26 Exclamation Mark Process (Week 10, 27/11/2023)

To maintain a simplicity in my exclamation mark, it has a wider stroke on the top and a narrow stroke at the end whereas the dot is the same size as the period but in a basic stroke. Figure 2.26 contains a detailed explanation of my process alongside its image.

Figure 2.27 Comma Process with Explanation (Week 10, 27/11/2023)

Refer to elaboration in Figure 2.27 for details of the process.

Figure 2.28 Overall progress of Comma (Week 10, 27/11/2023)

Figure 2.28 shows the overall progress of how my comma is formed. The final outcome of the comma has a slanted end similarly to the letter "S" where this can be applied as mention in the guide video provided by Mr Vinod. The upper circle of the comma is also slightly smaller than the size of the period.

Figure 2.29 Comparison between my exploration/attempts & Explanation (Week 10, 27/11/2023)

Figure 2.29 is my progress/attempts on letter S, C as mentioned by Mr Vinod that requires improvement. It compares the differences from each attempt with detailed explanation

Figure 2.30 Progress of S, C (Week 10, 27/11/2023)

The image above shows the progress of the letter S, C according to feedbacks given. The final outcome of letter C has a serif at the start of the stroke and a thinner end to the stroke whereas letter S is more upright and rounded on the bottom curved stroke. Refer to Figure 2.29 for detailed comparison.

Figure 2.31 Comparison between my exploration/attempts & Explanation (Week 10, 27/11/2023)

Figure 2.31 is my progress/attempts on letter L, O as mentioned by Mr Vinod that requires improvement. The attempts are compared side by side with detailed explanation from each attempt.

Figure 2.32 Progress of L, O (Week 10, 27/11/2023)

The image above shows the progress of the letter L, O according to feedbacks given. The final outcome of letter has thinner weight and a more square-like shape whereas L only has a serif at the top of the vertical stroke. Figure 2.31 explains a more detailed elaboration on each progress.

Figure 2.33 Progress of overall letters (Week 10, 27/11/2023)

Figure 2.33 shows the overall progress of all the letters where I have made minor changes to all letters to achieve an outcome I am more satisfied with. Generally, the aim of the minor amendments made is to achieve letters that are more consistent compared to my first attempt on these letters.

Figure 2.34 Guides (Week 10, 27/11/2023)

Figure 2.34 consists of my letterform baseline, cap line, ascender height and descender line.

Figure 2.35 2nd Attempt (Week 10, 27/11/2023)

Week 11 - 04/12/2023

Feedbacks were given again to further improve my font designs. Refer to Week 11 Feedback.

Final Type Design

Feedbacks : the top of exclamation mark can just be kept completely round, L leg is too long, arm of T can maintain as a straight line and minor adjustment on the stroke of G required.

Figure 2.36 Final Type Design (Week 11, 04/12/2023)

Figure 2.36 shows my final type design with amendments made based on feedbacks provided and to be transferred into Font Lab 7.

Changes : rounder top of exclamation mark, leg of L shortened, arm of T adjusted to a straight line and the weight of G end stroke adjusted.

5. Font Lab 7

Before bringing our font into Font Lab, a guideline of adjusting the side bearings of each letter is provided by Mr Vinod.

Figure 2.37 Side Bearing Guidelines

Side Bearings guidelines for uppercase letters. Mr Vinod also advised for us to begin adjusting the side bearings of H, O before working on other letters to ease the process.

Figure 2.38 Guidelines for Type Design (Week 11, 04/12/2023)

Guideline details of my font that will be transferred into Font Lab.

Baseline - 0

Cap Height - +703

Figure 2.39 Letters in Font Lab 7 (Week 11, 04/12/2023)

All designed letters transferred into Font Lab from Adobe Illustrator with its baseline set to zero.

Figure 2.40 H Side Bearings Adjustments (Week 11, 04/12/2023)

Adjusting the left and right side bearings of H gradually to ensure an even white space between the letters.

Figure 2.41 O Side Bearings Adjustments (Week 11, 04/12/2023)

Adjusting the side bearings between the letter H and O back and forth to ensure an even white space these letters are even.

Figure 2.42 Side Bearings of Remaining Letters (Week 11,04/12/2023)

After adjusting the side bearings of letter H and O, I have typed out a phrase that contains all of my letters to adjust the side bearings of the remaining letters based on the side bearings guideline given by Mr Vinod.

Figure 2.43 Space (Week 11, 04/12/2023)

Adding the space into my phrase based on the guidelines provided in the lecture videos.

Figure 2.44 1st Final Font in Font Lab 7 (Week 11, 04/12/2023)

First attempt in the overall side bearings of all letters in Font Lab 7.

Figure 2.45 Font Tested in Adobe Illustrator (Week 11, 04/12/2023)

The font is exported from Font Lab 7, downloaded and tested out in Adobe Illustrator shown in Figure 2.45.

Week 12 - 11/12/2023

Typeface is amended according to feedbacks provided.

Figure 2.46 Feedback (Week 12, 11/12/2023)

Figure 2.46 above shows the feedbacks/suggestions provided by Mr Vinod during feedback session in Week 12 to further improve the punctuations in my typeface. Mr Vinod suggested a more square/diamond-like shape with rounded edges for the punctuations.

Figure 2.47 Letter "S" Amendments (Week 12, 11/12/2023)

The width of S is increased based of feedbacks given by adjusting the bottom curve of S. The before and after comparison can be seen in Figure 2.47 with along with its length comparison.

Figure 2.48 Punctuations Final (Week 12, 11/12/2023)

Hashtag : The distance between both vertical stroke and horizontal stroke is reduced and brought closer together.

Period : I begin by creating a simple square shape and adjust its size as a guideline. Then, it is rotated into a diamond-like shape and edges are rounded. The outcome of the period can be seen in the image.

Exclamation mark : The dot of the exclamation mark is changed into the same shape as the period and the vertical stroke is slightly lengthen.

Figure 2.49 Formation of Comma (Week 12, 11/12/2023)

The process of how my comma is redesign can be seen in Figure 2.49. I begin duplicating a copy the period and reducing its size as mention in the guideline videos provided by Mr Vinod in designing punctuations where the size of a comma should be the size of 2 periods and its head should be smaller than the period.

By using the brush tool, I draw a simple desired tail for the comma and it is changed into a basic stroke. From there, I adjust the smoothness and length of the stroke to my desired result. By changing the stroke into an outlined path, I adjusted the thickness and position of the tail as seen in Figure 2.49. Using pathfinder, I merge the comma into one complete stroke and did minor adjustment to achieve the desired outcome of the comma ensuring the smoothness of the stroke and its consistency with other letters and punctuations.

Figure 2.50 Font on Baseline (Week 12, 11/12/2023)

Final outcome of font on its Baseline.

Baseline - 0

Cap Height - +720

Figure 2.51 FontLab (Week 12, 12/12/2023)

All letters and punctuations designed are retransferred into FontLab 7 after amendments made before readjusting its bearings.

Figure 2.52 H, O Side Bearings (Week 12, 12/12/2023)

As stated in the guidelines provided, I adjust the side bearings of letters H and O before proceeding with other letters.

Figure 2.53 Preview in FontLab7 (Week 12, 11/12/2023)

The image above shows the overall outcome of the side bearings adjusted based on guidelines provided.

Figure 2.54 Side Bearings Details (Week 12, 11/12/2023)

The adjustments/details of the side bearings for each letter can be seen in Figure 2.54. Some letter pairings that are individually adjusted to ensure the consistency of white space among the phrase are I&S, S&C. Refer to image for specific details/adjustment of pairings and individual letters.

FINAL Font Submission

Font Name : Yan Regular

Font Download : https://drive.google.com/drive/folders/1rjpCI_MVdI-OAC6E79_Noam-vktgmELD?usp=drive_link

Figure 2.55 FINAL Font Submission JPEG, Artwork by Eng Yan Ling 2023 (Week 12, 11/12/2023)

Figure 2.56 FINAL Font SUBMISSION PDF, Artwork by Eng Yan Ling 2023 (Week 12, 11/12/2023)

Task 3 Type Design & Communication Poster (A4)

Instructions :

Create an A4 poster using the font you designed. Must be in only black or/and white and in the same pt size.

1. Research

Figure 2.57 Reference/Research (Week 12, 12/12/2023)

Source : Pinterest
Before working on my poster, I have looked up for examples on typography posters to gain a better understanding and inspiration in creating a suitable poster for my font.

2. Sketch

Figure 2.58 Sketch of Posters (Week 12, 12/12/2023)

After conducting research, I have sketched out possible designs that I will work on for my poster.

3. Exploration

Phrase 1 : #THE, DESIGN. SCHOOL!

Phrase 2 : THIS IS #THE, DESIGN. SCHOOL!

Figure 2.59 Process 1 (Week 12, 12/12/2023)

1st attempt in creating a poster for my font by trying both in black and white to test which looks better, different angles to create a variety of style and simple block elements to fill in the white space.

Figure 2.60 Process 2 (Week 12, 12/12/2023)

After reanalyzing my posters in Process 1, I have eliminated posters which I believe does not follow the guidelines and unsuitable. Figure 2.60 shows my process (2nd Attempt) of creating each posters with guidelines, different angles of rotation, pt size, and shades of ranging from black to white.

Figure 2.61 Final Exploration (Week 12, 12/12/2023)

Figure 2.61 is my 2nd Exploration on layouts compiled by choosing suitable layouts for submission and amendments made to improve the poster which best showcase my font.

Figure 2.62 Preferred Posters (Week 12, 12/12/2023)

Figure 2.63 Amended 1 (Week 13, 18/12/2023)

Approved posters among Figure 2.61 is Layout #7. However Mr Vinod suggested to change to either full black or 90% black. Figure 2.63 is the amended posters.

Figure 2.64 Amended 2 (Week 13, 18/12/2023)

Mr Vinod also suggested to add to point size used on my typeface.

4. Final

FINAL A4 Poster Submission

Phrase : #THE, DESIGN. SCHOOL!

Pt Size : 60pt

Figure 2.65 FINAL A4 Poster Submission JPEG (Week 13, 18/12/2023)

Figure 2.66 FINAL A4 Poster Submission PDF (Week 13, 18/12/2023)

FEEDBACKS

Week 8 (17/11/2023)

Specific Feedback :

Only 4.0 flat 1st sketch acceptable, the rest does not conform to the instructions of holding a broad nip in one angle. write instructed letters in the chosen hand and digitize.

Week 9 (20/11/2023)

General Feedback :

All fonts have an anatomy, study and understand them before designing your fonts. Understand stroke modulation, speed of writing, how the stroke reacts to fast/slow movement using the tools; pressure applied. Once you write in a particular way, there should be no other different in the axis. Ctrl Y to see the accuracy of stroke, focus on smooth counter parts more.

Specific Feedback :

Overall sketch is ok, maintain consistency. Digitization is on the right track but be careful on some strokes, merge to make them smooth.

Week 10 (27/11/2023)

General Feedback :
Shorten lecture because it makes no sense for lecture with no marks to be longer than task progression which has marks. Research MUST be done and documented in e-portfolio. The organization and elaboration of e-portfolio must unravel like a story book and it is crucial to be empathetic as a designer.

Specific Feedback :
Overall letter O, C, S, L does not look like the same family as the rest of the letters. Inconsistency with all the letters. S is too slanted and bottom can be more round. Exclamation mark is too decorative and can be easily mistaken as an upside down “i”, watch video provided in Week 10 before designing punctuations.

Week 11 (04/12/2023)

General Feedback :

Work on infractions on your letters and reduce dead giveaways; shift delete with pen tool allows you to delete anchor points while retaining the “curved shape”.

Specific Feedback :

Dead give away, leg of L needs some work and the end stroke of C can be more rounded. Control the shapes more. Comma needs to be more sophisticated and bottom of ! vertical stroke can be more narrow. Overall need to focus and work more on controlling the shapes of the letter.

Week 12 (11/12/2023)

Specific Feedback :

Type Design

Overall letters are fairly consistent on its construction, all have similarly rounded edges which is good. Width of letter S can be wider. Comma, period and dot of exclamation mark can be more square-ish but with rounded edge and distance of hashtag stroke should be brought closer.

FontLab

When bringing in your letters to fontlab, adjust in a smaller size first because if adjusted in a larger pt size will only comprise for that size. Spacing size and side bearings for punctuations should be reduced.

Week 13 (18/12/2023)

General Feedback :

When designing a poster you must try to create an impact, using lines is optional to reduce its negative space but main goal is to have less negative space in your poster; common mistakes among everyone is there is no exploration. You have to work on it in several designs or you will not be able to produce a poster that justifies your typeface if your poster does not stand out.

Specific Feedback :

Layout #7 (Figure 2.61) is better, change background to completely black or 90% black.

REFLECTION

Experience

For Week 7, we were instructed to write our fonts which have been a challenge for me as there many creative fonts that have been designed by typographers. Before designing, I have deconstructed ITC New Baskerville Std Roman, which I have learned many details I have not noticed in each of its letter. Therefore, I was cautious in designing my font to avoid having similarities with other existing fonts. The following task after sketching our typeface is to digitize our sketch which was a bit of a challenge to me to use very minimal shapes to construct the shape of it. With the guide of Mr Vinod, he demonstrated other methods to construct our letters using pen tool and an additional calligraphic feature. I was able to slowly learn and construct my letters to the desired outcome. As we move on the progress of our typeface design, it was an insightful week where Mr Vinod emphasized on the consistency above designing when designing a typeface. In the following week, we were introduced to FontLab and it was a bit confusing to use FontLab at first because I was completely new to it. However, I was able to overcome this as I gradually learn the basics in order to achieve the expected outcome from this project. Overall in Week 12, I was relief when Mr Vinod provided feedbacks on our work as I was sure that I was on the right track of this assignment but there is still room for improvement on my punctuations. While designing the A4 poster using our typeface, I felt a bit restricted due to the fact that we are only able to design it in one single point size. As I further explore several designs, I managed to overcome this restriction by challenging myself and researching more on existing typography posters.

Observation

Based on my observation, there many existing fonts in this modern age but they all differ in every details regardless of their stroke weight, serif length, straight or curved. By deconstructing the letterforms, it has helped me in understanding the details of each letters and also writing my font. With the help of the pen tool, I notice that it was much easier to construct my letters as it give the outcome a neat stroke and allows me to achieve a desirable result. In Week 10, I observed many other different works/design approved by Mr Vinod, allowed me to see various ideas from my peers from different perspective. In the following week, I noticed that small details when designing a typeface is important to achieve a consistent typeface such as the the end of a serif can be flat instead of rounded to give the stroke an "end" to it and fixing parts of strokes that is a "dead giveaway". In Week 12, we are required to design an A4 poster using our typeface where I notice that there many possible ways to design a typography posters regardless of just one single point size, different angles and positions or with just different point sizes. However, the guidelines of this assignment is only restricted to 1 point size in the poster.

Findings

My findings throughout Task 3 is the details we generally do not even notice when using a font. Generally, we see type or words everywhere but we never notice how each stroke in one letter differs in its weight, length, straight or curved. My findings while digitizing my letters according to my sketch is methods of constructing my letters with the pen tool in Illustrator which was much more efficient and gives a neater outcome. I have also learned another tip from Mr Vinod in reducing the amount of anchor points when outlining the path of a stroke that allows me to amend the paths more efficiently. My findings for Week 10 is an advice from Mr Vinod where designers should be empathetic. Furthermore, designing a typeface should prioritize in achieving consistency than its design while punctuations should maintain its simplicity. Findings in the following week is mainly learning to use Font Lab and adjusting suitable bearings for each letter based on guidelines provided to achieve an even white space between all the letters when typed into sentences or phrases. In Week 12, my findings was mainly learning to design typography posters and trying to make it unique even though we are restricted to only 1 point size. I was to overcome this restriction by tri=ying and exploring several designs until I am satisfied.

FURTHER READING

Week 7

"Computer Typography Basics"

Figure 3.1 "Computer Typography Basics" by D. Creamer

Reference :

D. Creamer (2003), Computer Typography Basics, I.D.E.A.S

Following choice of book is the Computer Typography Basics by D. Creamer from the list of further reading books provided

Week 7 - 06/11/2023

Computer Typography Basics by D. Creamer is a book that teaches the basics of typography including its rules, terminologies and differentiating fonts & typefaces. It mainly focuses on the rules of text formatting and typography in general. It has allowed me to gain a better understanding of the do's and don'ts in typography, creating a better and correct methods applied when using a typeface, formatting text and more.

Week 8

"The Vignelli Canon"

Figure 3.2 "The Vignelli Canon" by Massimo Vignelli

Reference :

M. Vignelli (2010), The Vignelli Canon, Lars Müller Publishers

The next choice of book is The Vignelli Canon by Massimo Vignelli.

Week 8 - 17/11/2023

This book also elaborates on the basics that should be followed and learned as a guide for beginner typographers. The beginning chapter of this chapter mentions about the 3 principles in design, that should be followed, namely Semantic, Syntactic, and Pragmatic. Semantic referring to whatever we have to design, Syntactic, the proper use of overall structure, the grid, the typefaces, the text and headlines, the illustrations achieving consistency in a design and Pragmatic, understanding the starting point/assumptions to fully comprehend the final result that has clarity(or lack of it) during its design phase. The overall information that can be extracted from this book is the basic principles in typography that should be applied as a typographer. This is an interesting book that I have enjoyed as it easily simplifies the basics of typography with interesting comparison that we can generally relate to. The author of this book has very strong stand on his points and states his opinion strongly on typography. Generally, this book has been very insightful to me as a beginner to typography.

Week 9 - Week 11

"Typography Referenced"

Figure 3.3 "Typography Referenced" by A. Haley et al.

Reference :

A. Haley et al. (2012), Typography Referenced, Rockport Publishers

My next choice of book for further reading is "Typography Referenced" by A. Haley et al.

Week 9 - 20/11/2023

Chapter 1 - Type History and Timeline

This book takes readers throughout the history and timeline of type with a simple and elaborated explanation making it easy to understand. It also introduces many type designers and non-type designers that has contributed throughout the history of typography.

Week 10 - 27/11/2023

Chapter 2 - Type Design and Development

The following chapter focuses on understanding the letterform itself such as height, weigh, etc before learning how to designing a typeface. Even though this book elaborates on the basics of typography, it elaborates in a manner that is straightforward and easily understood which I have gain a more deeper understanding on typography. Rather than just the basic terminologies in typography, this chapter points out advices of the do's and don'ts in typography.

Week 11 - 04/12/2023

Chapter 3 - Type Classification and Identification

Typefaces classified into 3 basic categories which are with serifs (Serif), without serifs (Sans Serif), and scripts. This chapter focuses on the several classification such as Bodoni, Baskerville, and Bembo in typography including simple and direct elaborations to identify each group,

Chapter 4 - Typographic Principles

This chapter stresses the importance of typographic principles for designers to design in order to expand the "toolbox" of a designer to use the appropriate knowledge and skills for any given situation to decide what, when, where to use it. Rather than just words, this chapter states the basic principles for beginner designers alongside example images of that applies the respective principle than allowing readers such as myself to imagine themselves.

Week 12

"Just My Type : A Book About Fonts"

Figure 3.4 "Just My Type : A Book About Fonts" by Simon Garfield

Reference :

S. Garfield (2010), Just My Type : A Book About Fonts, Profile Books

Next choice of book : "Just My Type : A Book About Fonts" by Simon Garfield

Week 12 - 11/12/2023

Chapter 1 - We don't serve your type

In this chapter, the author discuss on the amount of existing typefaces yet we only go for the same few such as Times New Roman, Helvetica and more. Therefore, what purpose do the rest of the typefaces serve? As I dive deep into this chapter, it talks about the history of Comic Sans, how or why it was designed and how it became to the world's favorite font to receiving hateful remarks towards the font. In the end, this chapter points out that regardless of what people say about Comic Sans, we tend to end up choosing this very font due to the sense of familiarity or "warmth" it gives us. As mention in this chapter, "If you love Comic Sans, you don't know much about Typography. If you hate it, you really don't know much about Typography. To wrap up my summary of this chapter, this chapter mentions joke at the end. "Comic Sans walks into the bar and the bartender says, "We don't serve your type".

QUICK LINKS

Task 1 Blog : Click here

Task 2 Blog : Click here

Typography Final Compilation & Reflection : Click here

Google Drive : Click here

Task 3 Submission : Click here

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Eng Yan Ling (0350603)