Typography / Final Compilation & Reflection

18/12/2023 / Week 13

Eng Yan Ling

Typography / GCD 60104

Bachelor's Degree in Creative Media (Hons) - (Taylor's University)

Typography / Final Compilation & Reflection

TABLE CONTENT

<span id="LIST"></span>

1. Instructions

2. Submission

3. Reflection

4. Quick Link

INSTRUCTIONS

Task 1 / Exercises

Task 2 / Typographic Exploration & Communication (Text Formatting and Expression)

Task 3 / Type Design & Communication

SUBMISSION

Task 1 / Exercises

Task 1 / Exercise 1 : Type Expression

25.09.2023 - 30.10.2023 / Week 1 - Week 6

Figure 1.1 Final Type Expression JPEG (09/10/2023)

Figure 1.2 Final Type Expression PDF (09/10/2023)

Figure 1.3 Final Type Expression "Dizzy" Animation (18/10/2023)

Task 1 / Exercise 2 : Text Formatting

Text Details
HEAD
Font/s: ITC Garamond Std (Ultra, Book Condensed)
Type Size/s:  50pt (Heading), 18pt (subheading)
Leading: 48pt 
Paragraph spacing: -
BODY
Font/s: ITC Garamond Std (Bold Condensed, Book)
Type Size/s: 10 pt (text) , 12pt & 20pt (caption)
Leading: 13pt (Text)
Paragraph spacing: 4.5 - 4.6mm
Characters per-line: 45 - 65 characters / line
Alignment: Left Align

Margins: mm top - 23mm ; mm left - 16mm ; mm right 16mm ; mm bottom 52mm
Columns: 4
Gutter: 6mm

Figure 1.4 Text Formatting Exercise Final, JPEG without grids and guidelines (23/10/2023)

Figure 1.5 Text Formatting Exercise Final, PDF without grids and guidelines (23/10/2023)

Figure 1.6 Text Formatting Exercise Final, JPEG with grids and guidelines (23/10/2023)

Figure 1.7 Text Formatting Exercise Final, PDF with grids and guidelines (23/10/2023)

Task 2 / Typographic Exploration & Communication (Text Formatting and Expression)

23/10/2023 - 06/11/2023 / Week 5 - Week 7

Text Details
HEADLINE
Font/s: Univers LT Std 85 (57 Condensed, 85 Extra Black)
Type Size/s: 25pt (57 Condensed), 115.28pt (85 Extra Black)
Leading: 28pt (57 Condensed)
Paragraph spacing: -

BODY
Font/s: Janson Text LT Std (75 Bold, 76 Bold Italic, 55 Roman)
Type Size/s: 9pt (text), 10pt (text first sentences)
Leading: 12pt
Paragraph spacing: 4.2mm
Characters per-line:  55-65 characters / line
Alignment: Left Align

Margins: mm top - 13mm ; mm left 14mm ; mm right - 14mm ; mm bottom 17mm
Columns: 4
Gutter: 6mm

Figure 1.8 Final Editorial Layout without grids and guidelines JPEG (06/11/2023)

Figure 1.9 Final Editorial Layout without grids and guidelines PDF (06/11/2023)

Figure 1.10 Final Editorial Layout with grids and guidelines JPEG (06/11/2023)

Figure 1.11 Final Editorial Layout with grids and guidelines PDF (06/11/2023)

Task 3 / Type Design & Communication

06/11/2023 - 17/12/2023 / Week 7 - Week 12

Task 3 Type Design & Communication : Typeface Design

Font Name : Yan Regular
Font Download : https://drive.google.com/drive/folders/1rjpCI_MVdI-OAC6E79_Noam-vktgmELD?usp=drive_link

Figure 1.12 FINAL Font Submission JPEG, Artwork by Eng Yan Ling 2023 (11/12/2023)


Figure 1.13 FINAL Font Submission PDF, Artwork by Eng Yan Ling 2023 (11/12/2023)


Task 3 Type Design & Communication : A4 Poster 
Font Name : Yan Regular
Phrase : #THE, DESIGN. SCHOOL!
Pt Size : 60pt

Figure 1.14 FINAL A4 Poster Submission JPEG (18/12/2023)


Figure 1.14 FINAL A4 Poster Submission JPEG (18/12/2023)
REFLECTION
Experience
Before beginning this module, I was worried I will not be able to catch up as I was from a totally different major in my diploma. As weeks gradually passed, I have managed to catch up and learned a lot throughout this 14 weeks with Mr Vinod guidance. As Mr Vinod mentioned as we start understanding typography, we begin to see them differently wherever we go and I strongly believe so as I do view typography differently wherever I am in order to gain more knowledge and understanding in this subject. Throughout this 14 weeks, it was very exciting to be able to learn something I am interested and passionate about. Aside from tasks we are required to do, I like that I am able to push myself to read every week as a requirement for our further reading throughout this module. At some point it was frustrating while carrying out my tasks as I was completely new to this field but I was able to challenge and overcome these difficulties to improve myself as a designer and individually.

Observation
Based on my observation throughout this 14 weeks, conducting researches or seeking references from existing artworks before starting my own project is important for me to understand and gain inspiration from it. I also observed that I should be challenging myself to always keep trying designing until I am satisfied with the results while adhering to the rules and guidelines of each tasks. It was also inspiring to see works from my classmates, learning from the feedbacks given to improve myself. After taking this module, I do view typography in a different perspective

Findings
My findings throughout this 14 weeks is mainly gaining the skills and knowledge in typography through each tasks and further readings I have conducted and completed. From being a stranger to Adobe Illustrator to being able to use basic tools at ease is a small accomplishment to me even though I still have a lot to learn. Learning the rules and guidelines in typography has changed my point of view for typography than just seeing what is "pleasing" to the eyes to good typography that adheres to its rules and designed with a purpose/reason. Typography is definitely a topic/subject I would definitely love to dive deeper than just what I am learning in my course.


QUICK LINKS
Google Drive
General : Click Here

Task 1 : Click Here
Task 2 : Click Here
Task 3 : Click Here

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