04/06/25 - 20/06/2025 / Week 7 - Week 9
Eng Yan Ling
Bachelor's Degree in Creative Media (Hons) - (Taylor's University)
Motion Graphics & Computing / Project 2 : Channel Bumper
TABLE CONTENT
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1. Instructions
2. Progression
3. Feedback
4. Reflection
5. Quick Links
INSTRUCTION
Task 2 / Individual Task – Channel Bumper (20% - Individual or Group of
2)
TIMEFRAME: Week 06 – Week 09
DEADLINE: WEEK 09
DESCRIPTION:
Students will
synthesis the knowledge gained in Task 1 for application in Task 2. Students
are to demonstrate ability to explore and generate an abstract channel
bumper in any creative approach with consideration of good audio tempo and
visually compelling video.
REQUIREMENTS:
Students are
to use information for any proposed channel (*existing or fictional) create
mood-board that reflects their concept/idea style-guide that conveys final
look and feel storyboard animatics explore appropriate audio to uplift the
motion tempo.
Students will start with sketches and test a wide
range of conceptual ideas through digitization using the appropriate
software. Students conclude by selecting and presenting their personal
design interpretation in the instructed format/s.
SUBMISSION:
Compiled and present your progress in Slide (*mood-board, style
guide, sketches, storyboard, technical processes as posted in e- portfolio).
Final output will include a 10 – 15 sec video (*.mp4, h2.64, 16:9 - 1920 X
1080, 25 fps, ACC, 48kHz, uploaded to YouTube channel).
PROGRESSION
Group Project completed in pairs.
Groupmate : Isabel Tan Xen Wern.
1. Ideation
Reference
Figure 2.1 Ideation
Choice of Brand : ZUS Coffee
Moodboard
Our concept is pretty straightforward, we will use the Zus original colour palette as well as the typography. For our project, the 3-channel identity, we plan to use the 'Buy 1 Free 1' poster as our main promotional material.
Figure 2.2 Moodboard
Following ZUS Coffee style of promotional materials that mostly involves real life photography incorporated into posters/materials in clean and minimalist styles.
Figure 2.3 Style Guide
Storyboard
Our idea was to create a simple pouring coffee vector with a slight reveal of the logo when the drink is filled, following the original Zus cup design and colour. after that will be a video we will make with real life zus coffees.
Figure 2.4 Storyboard
Artwork by Isabel
Task Distribution
Pre-Planning Stage : All
Isabel
Part 1 : Vector Art
Yan Ling
Part 2 : Text/Transition & Final Output
2. Progress
Progression #1
a. Part 1 : Vector Art (by Isabel)
b. Part 2 : Video/Editing
Part 2 : Ending Text/Logo Image
Font : Helvetica Bold; Centered Align
Linear Wrap applied as figure passes by and text gradually swipes/comes in before it transitions to the ending.
Figure 2.6 Linear Wrap - Text
Ending Clip - ZUS Coffee Logo
Figure 2.7 Ending Clip
Linear Wrap (Fade-in Effect) applied as it transitions to the ending.
Figure 2.8 Ending Transition
Combining Part 1 & 2
Fade out effects applied using the opacity transformation and keyframed at the end of the clips.
Figure 2.9 Part 1 - Transition
For Part 2 of the clip, and scale down effect is applied to the clip from 100% to 50% for the "pop in" transition.
Figure 2.10 Part 2 - Transition
Audio Tracks
Audio Breakdown & References
Figure 2.11 Audio Breakdown/Reference
For the audio tracks, fade in and fade out effects are applied by keyframing a decreasing value to the adjusted volume and the opposite for the fade out effects. All the audio tracks are adjusted to an appropriate volume that fits the sfx of the entire video.
Pouring
Keyframe : -30db - -10db to -10db - -40db
Figure 2.12 Pouring Sfx
Swipe
Keyframe : +5db
Figure 2.13 Pan Out Sfx - Swipe
Pop
Figure 2.14 Lid Closing Sfx - Pop
Lofi Bg
Keyframe : -70db - -20db - -70db
Figure 2.15 Lofi Bgm
Overall Timeline
Overall composition & audio timeline in AE.
Figure 2.16 Overall Composition Timeline
Progression #2
a. Part 1 : Vector Art (by Isabel)
b. Part 2 : Video/Editing
Refer to Slides.
3. Progression #1
Slides
Figure 2.17 Progression #1 COMPILATION SLIDES
Video
Figure 2.18 Progression #1 - PROJECT 2 : CHANNEL BUMPER
4. Final
Video
FEEDBACK
Week 9 - 20/06/205
- ensure when it transitions, the cups are in the same place not just going from here to down there all of a sudden
- wordings are not really visible at the end. in this case, usually will just reshoot but you can add a strip and let it expand so it actually serves a purpose as a transition and not just there
- make sure to research and understand that you're putting the correct things in your video, people who know about coffee knows the equipment is wrong and may spread misinformation
REFLECTION
Reflecting on my progress for this project, it was really fun to be
able to construct our own ideas on the brands of our choice and apply the skills and knowledge
we've learned for the past few weeks to complete this project. There
were not much challenges that my teammate and I faced but I really
enjoyed the process from filming to editing the outcome of this project.
I strongly believe the skills and knowledge I obtained from this module
would greatly benefit me in future projects individually and
professionally. I was able to smoothly complete all my projects with the
guidance of Mr Fauzi throughout this module.
QUICK LINKS
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