Motion Graphics & Computing / Project 3 : Channel Ident

24/06/25 - 08/07/2025 / Week 10 - Week 12

Eng Yan Ling

Bachelor's Degree in Creative Media (Hons) - (Taylor's University)

Motion Graphics & Computing / Project 3 : Channel Ident

TABLE CONTENT

<span id="LIST"></span>

1. Instructions

2. Progression

3. Feedback

4. Reflection

5. Quick Links

INSTRUCTION

Task 3 – Channel Ident/Identity (20% - Individual/ Group of 2)

TIMEFRAME: Week 09 – Week 11
DEADLINE: WEEK 11

DESCRIPTION:
Students will synthesis the knowledge gained in Task 1 and 2 for application in Task 3.
Students are to continue with previously chosen channel in Task 2 to create a channel ident motion graphic video.

REQUIREMENTS:
Students are to use information for any proposed channel (*existing or fictional)
• create mood-board that reflects their concept/idea
• storyboard
• animatics
• explore appropriate audio to uplift the motion tempo

Students will start with thumbnail sketches and test a wide range of conceptual ideas through digitization using the appropriate software. Students conclude by selecting and presenting their proposed channel bumper interpretation in the instructed format/s.

SUBMISSION:
1. Compiled Proposal in Slide (*moodboard, style guide, sketches, storyboard, technical processes as posted in e-portfolio).

2. Final output will include a 15 – 30 sec video (*.mp4 or .MOV, h2.64, 16:9 - 1920 X 1080, 25 fps, ACC, 48kHz uploaded to YouTube channel).

PROGRESSION
Group Project completed in pairs.
Groupmate : Isabel Tan Xen Wern.
 
1. Ideation
Reference
Combination of channel bumper and channel ident content

Figure 2.1 Ideation       
 
Choice of Brand : ZUS Coffee
 
Moodboard 
Our concept is pretty straightforward, we will use the Zus original colour palette as well as the typography. For our project, the 3-channel identity, we plan to use the 'Buy 1 Free 1' poster as our main promotional material.
 
 
Figure 2.2 Moodboard
 
Following ZUS Coffee style of promotional materials that mostly involves real life photography incorporated into posters/materials in clean and minimalist styles.
  
Figure 2.3 Style Guide

Project 2 Technical Process : 
 

Technical Process Breakdown :

Part 1 : Animatics (by Isabel Tan Xen Wern)
Part 2 : Vector Art + Wording Animation (by Isabel Tan Xen Wern)
Part 3 : Menu + Logo/Final Output (by Eng Yan Ling)

2. Sketches/Storyboard
Completed by Isabel. 

3. Animatics
Completed by Isabel. 
  
4. Progression
Part 1 & 2 (completed by Isabel) : Click Here

 
Part 3 : Menu + Logo/Final Output (by Eng Yan Ling)
 

Figure 2.4 Image Elements
 
Alignment
 
Figure 2.5 Alignment Conparison

 
 Figure 2.6 Overlapping Overview Alignment
 
Based on the feedback given by Mr Fauzi, he mentioned the top area has too much empty space Hence I've added the logo of each series from ZUS.
 
Figure 2.7 Overview of completed.Refined Posters


Part 1 & 2 Combined Timeline
No effects or transition required to maintain a simple and minimalist channel ident similar to ZUS Coffee’s style based on our style guide and knowledge of ZUS Coffee.
 

Figure 2.8 Timeline

Audio Timeline
All audio tracks used in Project 2 applies on the same clip and timestamp. Video bgm for Project 3 is changed to a more trendy and upbeat music. 
 
Fade out Effect : -2.00db - -50.00db
 

Figure 2.9 Audio Timeline

Overall composition with Audio Timeline in AE


Figure 2.10 Timeline Overview

5. Final 
 
 
Figure 2.11 Final Submission
 
FEEDBACK
Week 11 - 01/07/2025
 - top area of the drinks is a bit empty, try add more stuff above it other than that everything else looks fine
 
REFLECTION
 
Reflecting on my progress for this project, it was really fun to be able to construct our own ideas on the brands of our choice and apply the skills and knowledge we've learned for the past few weeks to complete this project. There were not much challenges that my teammate and I faced but I really enjoyed the process from filming to editing the outcome of this project. I strongly believe the skills and knowledge I obtained from this module would greatly benefit me in future projects individually and professionally. I was able to smoothly complete all my projects with the guidance of Mr Fauzi throughout this module.  
 
QUICK LINKS
Google Drive : Click Here

Blogs
Exercises : Click Here
Project 1 : Click Here
Project 2 : Click Here
Project 4 : Click Here 

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